Lumi Medispa Logo Design & Brand Identity Project Launch
We are proud to unveil our latest medispa logo design & brand identity work for Australian based Lumi Medispa.
Lumi Medispa is a beauty therapy clinic based in Sydney Australia offering a range of treatments, from non-invasive solutions right through to surgical options by their skilled in-house doctors. They commissioned us to design a minimal logo and brand identity that both represents the medical and spa aspects of their business.
As we do at the start of all brand identity projects we find out who the potential customer will be and what message the brand needs to portray to them. Being a high priced luxury medical treatment aimed at the over 30’s it needed to look professional, clean, luxury and also welcoming to attract passing traffic on the high street.
As a service they are in essence selling ‘youthfulness’, so we explored design concepts that portrayed this notion settling on an ‘egg’ shape, you can’t get more youthful than an egg!
We chose a rounded sans-serif font for the ‘Lumi’ of the logo which gave the mark a welcoming friendly feel accompanied with a secondary serif font for ‘Medispa’ that was more traditional and gives it a professional look that balanced the logo. The colour pallet was kept minimal with just gold and black to give an air of luxury. We accompanied the logo with a brand element pattern that signified the cell structure of the skin.
Lumi Medispa logo design:
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