An Easy Way to Boost Website SEO – Yoast for WordPress
Every website owner is looking for ways to improve their ranking in search engines. With so many different areas of a website to optimise, all with different amounts of technical skill and time to implement it can often seem a daunting prospect. A good place to start which is an easy way to boost website SEO is done with a little plugin called ‘Yoast for WordPress’.
One of the first and most important places to start optimising your website is with the Metadata. The Metadata are snippets of text on each webpage that allows Search Engines like Google to understand what each page portrays. There are 2 main areas to focus on, these are your page title (Meta/SEO title) and your meta description.
Amending this data used to involve going into the source code of each and every page which not only required a bit of technical knowhow it was also very time consuming. Now it can all be done in the WordPress CMS in minutes with Yoast!
Yoast is a very powerful tool, it allows you to control page titles, meta descriptions, set your targeted keywords and much more. The Plugins’ interface also offers you hints and tips on best practices so you can be sure that the data you are entering is as search engine friendly as possible. Plus to top it all off it’s absolutely FREE!
A quick guide on an easy way to boost website seo
Yoast is very easy to set up and get started, first download and install the plugin by selecting ‘Add new plugin’ from the side menu of the WordPress CMS.
Search for Yoast and select install. Once installed activate the plugin and follow the instructions.
Now it’s installed you’re ready to start adding your meta data for each page of your site. Select a page or a post in the CMS that you would like to optimise. If you scroll down the page you will notice there is a new ‘Yoast’ section which looks like this:
You will notice Yoast displays the preview just as it will be shown in the search engine results. If no Metadata has previously been entered into the code then by default WordPress will pull in some content from the page to fill these fields. To amend these simply select the ‘edit snippet’ button.
Now you can see that Yoast displays the text fields to add your own Meta title and description. The progress bar beneath each field indicates if the length of the text is adequate, you want the bar to be green like the above image to be classed as fully optimised.
If you scroll down the page a bit further you will see the true power Yoast has to offer. It gives you tips on what to do to optimise your page further with handy colour coded indicators. When they are all green your page is fully optimised and Google and Co. will find it easy to find your page.
This is a quick snapshot of what Yoast has to offer, to find out more about other features you can take a look at the Yoast website.
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